So you know the importance of lead generation and you realize you need those leads to stay afloat online. But what about AFTER the lead is generated? What do you do with it? What is the next step? Let's look at those questions right now.
Following up with a new lead is about as important as fertilizer is to a farmer's crops. It helps the growth process. That person on the other end of the computer needs to know that you are real and trustworthy. So you don't want to be aloof and remain totally anonymous. In other words, you need to follow up with that contact immediately.
The most effective way to follow up with new leads immediately is by using an autoresponder. This piece of software will help you keep up with your new prospects, manage your older contacts and maintain regular contact with both. The follow-up process is especially crucial when the relationship with a contact is first beginning. And it is a relationship, because you are each building faith and trust in the other.
An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for.
Subsequent messages will walk them through your system, offering other items along the way. Since you probably gave them something for free at the outset, you have already set a precedent that you do what you say you will do. As you bring the prospect along, you can sell them other low end products and build their trust as you do. At the end of this process, you will then offer your main money maker and hopefully they will buy it.
An autoresponder can do several other things in addition to helping in this way. If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called "announcements" whenever you think it's appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement.
Spam reports are a risk with email marketing. However, autoresponder software protects you from the danger of these reports by including an "unsubscribe" link in every message. If an email recipient has the ability to opt out at any time but doesn't, then your emails are not spam and you are safe from spam reports. In a way, it's similar to insurance.
Basically, you have to follow up with your leads and stay in contact with them at all times and auto responder software does that automatically and easily. Believe me, customers expect you to follow up with them periodically, and if you don't, you are seen as a liability and they will leave your list without even a goodbye.
When you use an autoresponder for lead follow-up, your list of contacts will continue to be satisfied.
Following up with a new lead is about as important as fertilizer is to a farmer's crops. It helps the growth process. That person on the other end of the computer needs to know that you are real and trustworthy. So you don't want to be aloof and remain totally anonymous. In other words, you need to follow up with that contact immediately.
The most effective way to follow up with new leads immediately is by using an autoresponder. This piece of software will help you keep up with your new prospects, manage your older contacts and maintain regular contact with both. The follow-up process is especially crucial when the relationship with a contact is first beginning. And it is a relationship, because you are each building faith and trust in the other.
An autoresponder will immediately send a message to every person that joins your mailing list with a thank you or a welcome message. You can set the software to send as many messages as are needed at intervals that you set. That first one should go out immediately and any others can be at one day, two day or even weekly intervals. Whatever you need is what you set it for.
Subsequent messages will walk them through your system, offering other items along the way. Since you probably gave them something for free at the outset, you have already set a precedent that you do what you say you will do. As you bring the prospect along, you can sell them other low end products and build their trust as you do. At the end of this process, you will then offer your main money maker and hopefully they will buy it.
An autoresponder can do several other things in addition to helping in this way. If you receive a lot of inquiries and signups, an autoresponder will organize your prospect list and tell you precisely how far every person has progressed through the process. An autoresponder will also let you send individual messages called "announcements" whenever you think it's appropriate. For example, you might get a great deal on an especially good product. You can offer it to your prospects by sending an announcement.
Spam reports are a risk with email marketing. However, autoresponder software protects you from the danger of these reports by including an "unsubscribe" link in every message. If an email recipient has the ability to opt out at any time but doesn't, then your emails are not spam and you are safe from spam reports. In a way, it's similar to insurance.
Basically, you have to follow up with your leads and stay in contact with them at all times and auto responder software does that automatically and easily. Believe me, customers expect you to follow up with them periodically, and if you don't, you are seen as a liability and they will leave your list without even a goodbye.
When you use an autoresponder for lead follow-up, your list of contacts will continue to be satisfied.
About the Author:
Get your Free course about How to generate leads at this website www.torontomarketingcompany.net. Also published at Follow Up with an Autoresponder After You Generate Leads.
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