How To Use Your Personal Site For Targeted And Website Advertising

Posted by Business
By Che Crane


Direct advertising is probably the best way of monetizing a website. The main problem with this plan is that it isn't easy to find companies who would pay to put their products on your site. If you are determined to go down this path, you need to properly prepare for the endeavor.

First, you need to have a popular website that has a good volume of traffic. Although there are no hard and fast figures, the generally accepted number would be more than a thousand visitors a day. If the site does not have numbers that high, then it is advisable to work on your website to attract more visitors before you approach any advertisers.

Site popularity is not the only thing you have to worry about. The audience of the site should cater to a specific demographic. A site with too many topics and a scattered demographic for an audience is not very appealing to advertisers who want to target specific groups of people who are most likely to be interested in the product being offered.

They also consider the site's design. If you want to monetize your site or blog through sponsors, it is best to invest money on making your website look more pro. If your site looks like a MySpace page it would definitely get rejected by various advertisers.

In the business of targeted advertising, it is imperative that you present good visibility to your potential sponsors. The marketers shall look at your site and determine if there is enough room for an ad to fit comfortably. They want visibility from your website and you need to be able to show that you can provide it.

Since one of your main objectives is now advertising, you need to get and Adserver software to track the statistics of your site and to handle the changing of banners. If you have a Wordpress site then you should use WP-Ads as your plug-in. The software's main function is to monitor the number of people clicking on the ads incorporated in your site.

Put a sign on your advertising space to attract potential clients and advertisers who may be willing to buy your space for their products. You can also use the space to give a brief overview of your site along with the statistics of visitors you get per day. It is a good avenue to make marketers consider your site as a viable and profitable advertising space for their products.

Another thing you can do is to approach potential sponsors yourself, instead of waiting for them to contact you. Google the names of companies who offer services and products that can be sold online. Contact the company as soon as you can after finding one that could work with your website.

After finding a company that expresses interest in your site, you can now start talking about your charges for the web space. It is a business first and foremost, so advertisers will always make sure that the money they spend would benefit their company well. If you can offer a chance for them to get a lot more potential clients then you can ask for a higher price.

Targeted advertising is one of the easiest ways to make money with your site. The primary task is to look for a sponsor for your site who is willing to shell out cash in exchange for your blog's space. Initially, it would take a lot of hard work but once you have accomplished the main points you can expect a steady stream of income.




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