In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. In this issue we are going to talk about how Facebook can help you attract new customers.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why is that, you mat ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. By doing this, potential customers will perceive the benefits of making use of your service or products. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. You can also post photos as well as notes. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
You can also let your customers know about your company's promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads back to the company's official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer deals such as 'Buy One, Take One'.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why is that, you mat ask? Simple That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. By doing this, potential customers will perceive the benefits of making use of your service or products. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
There is a lot more to just updating your status on Facebook. You can also post photos as well as notes. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.
Potential customers will learn how other customers utilize your products or services. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. This gives customers a sense of power with regards to their products, which in turn will give them a sense of ownership and acceptance.
You can also let your customers know about your company's promos, special prices and discounts using Facebook. This is exactly what the company rushIMPRINT did. The page easily leads back to the company's official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Other companies such as Baskin Robbins develop and use a Facebook application to make their Facebook page more interactive and enticing to customers. They offer deals such as 'Buy One, Take One'.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
About the Author:
Part of Facebook marketing is to be able to connect with fans effectively. Know more about using Facebook for Business here.
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