Why You Should Design Name Cards Well

Posted by Business
By Cindy Harmon


A name card is, without question, an effective marketing tool. Therefore, it has to be designed to have an appearance that looks professional, yet unique and striking, in order to create a positive recall.

A name card should be good looking & not boring, and this can be achieved by using graphics, corporate logo etc. The probability of the person getting back to you increases if the name card contains a good amount of information. The task of name card printing should be entrusted to a well known printer who understands the intricacies of the job.

Once you are over with the process of name card printing, these cards should be handed out at every chance to inform about the market presence of your offerings. You can generously give away the name cards on occasions like conventions, business meetings and seminars, where you strike an acquaintance with people who can eventually turn out to be your customers or partners.

An innovative way in which several organizations use a name card is by making it multifunctional. It can serve as a name card plus coupon by which the receiver can avail a rebate or a free consultation. This use can help in increasing the demand of your offerings. Such a name card generates a favourable response from the person & the lure of a freebie increases the chance of a sale. The name card can also be used to give suggestions to consumers about the use of a well established product by the company. Yet another option is to add information about the goods or services provided by the company.

The most important thing to remember is that you should give away your name card at every possibility in order to forge new business contacts all the time.




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