Classified advertising has become very popular online. Websites like Craigslist get millions of hits every month, making them fantastic ways to access your target market. To truly get the most out of these classified advertising sites you need to be able to write advertising that converts well. You can't just toss up any random advertisement and expect people to respond to it. There are certain things that you need to keep in mind and in this article we shall be discussing 3 tips to help you write a quality ad.
Your primary goal should be to get the reader of your ad to take action and that is why you can't let the ad be too confusing. The words that you use in your ad should be simple and easy to understand so that your prospect doesn't have any confusion when it comes to understanding the purpose of your ad. You should only use words that are important to the success of the ad and exclude everything else. When you start out, writing classified ads will be difficult but eventually you will be able to create good ads very quickly. All you need is to learn the basics and make sure your ads get to the point. Lots of ad writers make the mistake of trying to insert a lot of extra stuff into their ads because they think doing so will make the ads more appealing.
Curiosity can play an integral role in your ad's success. There is a difference between arousing curiosity and leaving your readers clueless; you want them to know exactly what they're going to view but you can make them curious by hinting that the methods that the product uses are "never seen before" or "cutting-edge and revolutionary." Many people are indirect and don't get specific enough; tell your readers exactly what the benefits are that your product provides and make bold claims; as long as they are true and ethical statements.
Last but not the least; be highly specific about what you're offering your prospect. Your offer should be crystal clear to your prospect because that's what will make them take action. If you're giving them a "free iPod", then you should live up to that promise. This is one instance where you don't want to get creative. Your ad has to co-relate with your offer and vice versa because that's how you'll get conversions.
Lastly, these tips will allow you to write effective classified ads so use them in your next ad campaigns. The success of your article depends on several factors but to most important is to make it attention grabbing and relevant to your offer. The above tips is a great place to start.
Your primary goal should be to get the reader of your ad to take action and that is why you can't let the ad be too confusing. The words that you use in your ad should be simple and easy to understand so that your prospect doesn't have any confusion when it comes to understanding the purpose of your ad. You should only use words that are important to the success of the ad and exclude everything else. When you start out, writing classified ads will be difficult but eventually you will be able to create good ads very quickly. All you need is to learn the basics and make sure your ads get to the point. Lots of ad writers make the mistake of trying to insert a lot of extra stuff into their ads because they think doing so will make the ads more appealing.
Curiosity can play an integral role in your ad's success. There is a difference between arousing curiosity and leaving your readers clueless; you want them to know exactly what they're going to view but you can make them curious by hinting that the methods that the product uses are "never seen before" or "cutting-edge and revolutionary." Many people are indirect and don't get specific enough; tell your readers exactly what the benefits are that your product provides and make bold claims; as long as they are true and ethical statements.
Last but not the least; be highly specific about what you're offering your prospect. Your offer should be crystal clear to your prospect because that's what will make them take action. If you're giving them a "free iPod", then you should live up to that promise. This is one instance where you don't want to get creative. Your ad has to co-relate with your offer and vice versa because that's how you'll get conversions.
Lastly, these tips will allow you to write effective classified ads so use them in your next ad campaigns. The success of your article depends on several factors but to most important is to make it attention grabbing and relevant to your offer. The above tips is a great place to start.
0 comments:
Post a Comment