Website design: what you should know when looking for a website designer

Posted by Business
By James Galloway


Website and graphic design is such a highly valuable service now that the Internet has grown so big. Even though there are lots of so called free tools and services, they always fall short and sure enough anybody who try a free option always comes back.

Now with website design you are not actually looking for a company or individual who can simply build you a pretty little website. I have been doing site design myself since the year 2000 and I have seen some fantastic looking sites, however, they do not deliver.

The key to a successful website is to make sure the company who builds your website actually takes care of many things including market research, keyword research, online branding, on page optimization, off page optimization for continued growth.

It is looking at a combination of skills and services I have mentioned to decide which website design company or individual you will settle for. You have to get this right as you may be investing a fair bit of money into the project in the first place and a project without the results you are after is a complete waist of time and money.

Your designer needs to be aware of search engine functionality and updates. It is a continued learning curve as a designer due to the forever changing search engines and technologies. Your designer needs to totally understand your market and customers. Understanding these will give the designer the information he or she needs to make your site convert.

Having a website is something which never ends. If you are serious and want to stand out from your competition you will need continued after care and promotion. Off page SEO is a continued effort to rank your website for as many keywords as possible. After all, that is where your traffic is.

You really should avoid a website design company who is using templates. A template site is not unique and you are wasting your time and money with this. You want your site to be totally branded to you and built from ground floor with your business in mind.

Do not be sold on empty promises, ask for proof of websites which rank high for previous clients. A good website designer will have plenty of these to share with you and from here you will know if this will be for you or not.

To finish with please make sure you enter this with a serious attitude. Do not misunderstand the power of a high ranking website and what it can do for you and your business. V:8




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