In order to know how to increase twitter followers, it is important to first understand what role twitter plays in today's online and connected world. Twitter is much more than a social media network. It is a way of life and a communication tool that is just as revolutionary and important as the invention of the telephone and email once was.
The important thing to remember is not to use twitter as a listing place for promotional links and press releases. It is also not just another web 2.0 interaction device like a blog or a forum. The biggest difference is that twitter is a massive pool of information fed by millions which is akin to a semantic web or web 3.0.
This is why it is important to be a part of this give and take, and not just consider it as an outlet for press releases or announcements. Building a following requires taking care of followers and responding to all @mentions. Take part in sector specific and twitter-wide memes such as Follow Friday.
Since this is an ongoing endeavor, it might be worth figuring out what kind of developments can be expected in the near future. As of now, it looks to be in two main areas - mobile and location based apps, and also as the core of instant search. Both these areas have tremendous potential to harvest more followers.
With the use of smart phones and location specific apps to network with and reach targeted followers, the efficiency of twitter as a means of reaching customers increases exponentially. It becomes easier to find people who share concerns and interests, and it is also easier to make contact with followers in the real world. The sum of it is that it increases the influence and reach of the account in a targeted demographic.
The other part has to do with the recent development of instant search. All the major search engines now include tweets in instant search results, and this has created a completely new way to increase twitter followers. Use the right mix of keywords in perfectly timed tweets and it can lead to a rush of new followers coming straight from the search engines.
It is also possible to simply buy new followers. Many companies hire marketing agencies to run campaigns on twitter which includes contests and promotions. There are also social media experts who offer to help with tweets and raise the brands profile, all the while bringing in new followers. Bottomline is that regardless of what technique is used to increase twitter followers, it is the end result - as in popularity and influence, that matters on twitter.
The important thing to remember is not to use twitter as a listing place for promotional links and press releases. It is also not just another web 2.0 interaction device like a blog or a forum. The biggest difference is that twitter is a massive pool of information fed by millions which is akin to a semantic web or web 3.0.
This is why it is important to be a part of this give and take, and not just consider it as an outlet for press releases or announcements. Building a following requires taking care of followers and responding to all @mentions. Take part in sector specific and twitter-wide memes such as Follow Friday.
Since this is an ongoing endeavor, it might be worth figuring out what kind of developments can be expected in the near future. As of now, it looks to be in two main areas - mobile and location based apps, and also as the core of instant search. Both these areas have tremendous potential to harvest more followers.
With the use of smart phones and location specific apps to network with and reach targeted followers, the efficiency of twitter as a means of reaching customers increases exponentially. It becomes easier to find people who share concerns and interests, and it is also easier to make contact with followers in the real world. The sum of it is that it increases the influence and reach of the account in a targeted demographic.
The other part has to do with the recent development of instant search. All the major search engines now include tweets in instant search results, and this has created a completely new way to increase twitter followers. Use the right mix of keywords in perfectly timed tweets and it can lead to a rush of new followers coming straight from the search engines.
It is also possible to simply buy new followers. Many companies hire marketing agencies to run campaigns on twitter which includes contests and promotions. There are also social media experts who offer to help with tweets and raise the brands profile, all the while bringing in new followers. Bottomline is that regardless of what technique is used to increase twitter followers, it is the end result - as in popularity and influence, that matters on twitter.
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