We know that the web user will think of a keyword or phrase and type that into a search form on an engine. That is his or her first step, and so it should be ours. This is a very important step! Get a piece of paper or open up your text editor and keep writing all the keywords and phrases that you think of as you go through the steps outlined below. Selecting the right keywords or keyword phrases will skyrocket your traffic. Research has shown that most people use phrases of 2 to 3 keywords when searching. People have come to learn that just typing in one keyword in a search will get them thousands of records that they just do not need. Therefore, they combine two or three keywords in their searches.
What's more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of the most notable examples being AltaVista. The reason for this is the ongoing abuse the doorway page technology has been subject to over the years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame the engines for implementing some self-protective countermeasures.
Another major issue concerns the restrictions imposed on volume of page submissions. Relevant keywords provide a better position in a search engine for your target market. For instance, if your site is specific to a new piece of financial software, it's important to stress the keywords that best describe the general and specific characteristics of the software. If someone performs a search for "automobile" and your site appears, it's certain that you will get a few users. The problem is that these users will do you no good since they are interested in another topic.
Anyone who has had a website for any length of time has already come to the realization that to succeed, you need traffic, and to get traffic, unless you have some pretty deep pockets for more traditional forms of advertising, search engines are the most effective form of obtaining that traffic. The next realization that comes is that simply being listed is not enough. To get traffic from the search engines, you must come up at or near the top of the results for those searches that relate to your site.
You need to find out what people are looking for on your website. What are the relevant terms to search for the information or offers on a certain website? If a website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.
Very much the same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content to the portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate in the community. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under the category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.
Problem is these self-proclaimed experts don't bother to do their research and learn that such spamming techniques have long been ineffective. Nearly all the search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spamming the search engines differ from engine to engine, but can range from being "red flagged" and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO's that would play Russian Roulette with their client's web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.
If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimization. This article describes the process of optimizing your web pages for the search engines, as well as highlight some of the other components that are important for a successful search engine marketing campaign.
What's more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of the most notable examples being AltaVista. The reason for this is the ongoing abuse the doorway page technology has been subject to over the years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame the engines for implementing some self-protective countermeasures.
Another major issue concerns the restrictions imposed on volume of page submissions. Relevant keywords provide a better position in a search engine for your target market. For instance, if your site is specific to a new piece of financial software, it's important to stress the keywords that best describe the general and specific characteristics of the software. If someone performs a search for "automobile" and your site appears, it's certain that you will get a few users. The problem is that these users will do you no good since they are interested in another topic.
Anyone who has had a website for any length of time has already come to the realization that to succeed, you need traffic, and to get traffic, unless you have some pretty deep pockets for more traditional forms of advertising, search engines are the most effective form of obtaining that traffic. The next realization that comes is that simply being listed is not enough. To get traffic from the search engines, you must come up at or near the top of the results for those searches that relate to your site.
You need to find out what people are looking for on your website. What are the relevant terms to search for the information or offers on a certain website? If a website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.
Very much the same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content to the portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate in the community. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under the category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.
Problem is these self-proclaimed experts don't bother to do their research and learn that such spamming techniques have long been ineffective. Nearly all the search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spamming the search engines differ from engine to engine, but can range from being "red flagged" and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO's that would play Russian Roulette with their client's web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.
If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimization. This article describes the process of optimizing your web pages for the search engines, as well as highlight some of the other components that are important for a successful search engine marketing campaign.
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