Industrial Design - A Key Part Of A Company

Posted by Business
By Willy Bernabe


Industrial design is often defined as the practical application of knowledge of both art and science to enhance the function and appearance of a product and make it more appealing for consumers. It can be used before a product is officially launched or later for improving upon the product.

The primary consideration of industrial design is the manner in which the consumer will perceive the product. The customers should see the product as something valuable, for which they are ready to pay the price. The optimization in such cases can be achieved by improving the functionality as well as appearance of the product, which will make the product capable of attracting a lot of customers.

A detailed research into the purchasing habits of customers and their choices and preferences is the first step towards designing a certain product. After that come activities like drawing, making models, prototyping, and testing, before the item is considered ready for large scale production. Nowadays, 3D software is employed to accomplish a lot of these jobs, and CAD applications are of excellent help to designers.

Industrial designing essentially concentrates on the overall texture and shape of a product. Designers have to figure out the functionality, sturdiness, and user friendly features of the product besides its looks and features such as colour or even the sounds. In addition, a designer can also successfully decrease the costs of production by making more efficient designs.

Industrial design is not limited to the above aspects but also includes other considerations like product packaging, analysis of the market demand for the item, and also the study of the consumer's response to the product's design. It is for this reason that industrial designers have to go through years of rigorous training to make themselves suitable for the profession and start handling live projects.

Some of the renowned industrial designers are Raymond Loewy, designer of the Coca-Cola bottle, Jonathan Ive, who is known for designing the iMac and Brooks Stevens, the most accredited designer of the Harley-Davidson motorbikes.




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