Organising corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. This is never more true in the case when a corporate event has to fulfill two roles at the same time - an event that makes sure everybody enjoys being there and participating, and an event that would require publicity for success and profitability at the end of the day.
Worry not - creating publicity for corporate events doesn't have to be as stressful as it often is, as long as you use the right approach. Here are seven tips that should offer valuable assistance in creating publicity for such events.
It's always a good idea to work in a team, and delegate the task of creating publicity to a particular team member. This way, you won't be caught up in the legwork, but rather be involved from an event manager perspective. Your role would now be more of a leader and decision maker, as well as someone who can provide counsel for the rest of the unit.
This stage of the planning process won't be complete, though, unless you choose somebody who has the capacity to do the job. It is essential for this person to possess the necessary contacts with media companies, such as television stations and newspapers, way before the event kicks off.
Be short and direct to the point with your newspaper or direct mailer copywriting. Be skillful in your editing and writing work so you could come up with publicity that is short, yet still packing some wallop in it. Unless your recipient really wants a thick media guide or whatnot, do not work on creating one, because they can be expensive - and boring.
The words in your copywriting projects have to be simple and not overly flowery. You are dealing with busy people who have no time to figure out puns or complex words, so you will want to get straight to the point.
Many corporate event organizers leave out adding a contact number, physical or email address on their publicity pieces, and this may be quite surprising considering this sounds like basic common sense. This is information that allows you to be contacted easily if need may be.
If the information is out of date, nobody would care for it. That is why your press releases should be kept as relevant and up to date as possible.
If you have to answer questions fielded at a press conferences, be transparent, honest and tell nothing but the truth. These people are resourceful enough to find out the whole truth from other sources, so it wouldn't do you good to tell a white lie, exaggerate small successes or downplay huge failures.
Worry not - creating publicity for corporate events doesn't have to be as stressful as it often is, as long as you use the right approach. Here are seven tips that should offer valuable assistance in creating publicity for such events.
It's always a good idea to work in a team, and delegate the task of creating publicity to a particular team member. This way, you won't be caught up in the legwork, but rather be involved from an event manager perspective. Your role would now be more of a leader and decision maker, as well as someone who can provide counsel for the rest of the unit.
This stage of the planning process won't be complete, though, unless you choose somebody who has the capacity to do the job. It is essential for this person to possess the necessary contacts with media companies, such as television stations and newspapers, way before the event kicks off.
Be short and direct to the point with your newspaper or direct mailer copywriting. Be skillful in your editing and writing work so you could come up with publicity that is short, yet still packing some wallop in it. Unless your recipient really wants a thick media guide or whatnot, do not work on creating one, because they can be expensive - and boring.
The words in your copywriting projects have to be simple and not overly flowery. You are dealing with busy people who have no time to figure out puns or complex words, so you will want to get straight to the point.
Many corporate event organizers leave out adding a contact number, physical or email address on their publicity pieces, and this may be quite surprising considering this sounds like basic common sense. This is information that allows you to be contacted easily if need may be.
If the information is out of date, nobody would care for it. That is why your press releases should be kept as relevant and up to date as possible.
If you have to answer questions fielded at a press conferences, be transparent, honest and tell nothing but the truth. These people are resourceful enough to find out the whole truth from other sources, so it wouldn't do you good to tell a white lie, exaggerate small successes or downplay huge failures.
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