Having a social media presence is a great way to get your Melaleuca business known. The first step is to have a Facebook fan page for your business. This will help your online marketing reach within your target audience. But what are you supposed to do if you see that you haven't been getting a lot of "fans" on Facebook? You may want to consider Facebook advertising.
Facebook advertising allows you to create an ad easily on Facebook and it allows you to target it specifically to your best audience. You can target the ad as broad as you want or as narrow as you need. It's great for small businesses that want to target to a specific audience. Once you set the specifications of your Facebook ad it then appears on the side of profiles of those who fit your descriptions that you select when you create and target the ad. They see it and if it interests them then they can click on to become a fan on your page.
The downside to Facebook advertising is the ad shows up on people's pages where information is listed. Someone may be a mom or married but unless their Facebook page says so somewhere they won't see the ad. Even with the downside Facebook advertising has big potential.
If you think about the amount of people that are on Facebook, even ones that don't have much listed on their profile, you will see that Facebook advertising can reach an untold number of people that you didn't have marketing access to before.
You can set up your Facebook ad in two ways. You can pay by impression or pay by click. Usually businesses choose the pay for impressions first to see if the ad is working or not. Then once the business sees that there are enough impressions they switch to the pay for click method since it's cheaper. The pay per click means you have to pay every time someone clicks on it but the hope is that if someone clicks on it they will go to your Facebook fan page to learn more about your business and then want to purchase items or services from you.
Once people start to visit your Facebook page you need to make sure they get interested in your business. You can run promotions on your fan page or have exclusive content just on your Facebook page where you must become a fan before seeing. This can generate buzz around your business and get people talking about your products and services, as people will likely tell friends and family about your Melaleuca business, if your content or promotions are attractive.
Facebook advertising allows you to create an ad easily on Facebook and it allows you to target it specifically to your best audience. You can target the ad as broad as you want or as narrow as you need. It's great for small businesses that want to target to a specific audience. Once you set the specifications of your Facebook ad it then appears on the side of profiles of those who fit your descriptions that you select when you create and target the ad. They see it and if it interests them then they can click on to become a fan on your page.
The downside to Facebook advertising is the ad shows up on people's pages where information is listed. Someone may be a mom or married but unless their Facebook page says so somewhere they won't see the ad. Even with the downside Facebook advertising has big potential.
If you think about the amount of people that are on Facebook, even ones that don't have much listed on their profile, you will see that Facebook advertising can reach an untold number of people that you didn't have marketing access to before.
You can set up your Facebook ad in two ways. You can pay by impression or pay by click. Usually businesses choose the pay for impressions first to see if the ad is working or not. Then once the business sees that there are enough impressions they switch to the pay for click method since it's cheaper. The pay per click means you have to pay every time someone clicks on it but the hope is that if someone clicks on it they will go to your Facebook fan page to learn more about your business and then want to purchase items or services from you.
Once people start to visit your Facebook page you need to make sure they get interested in your business. You can run promotions on your fan page or have exclusive content just on your Facebook page where you must become a fan before seeing. This can generate buzz around your business and get people talking about your products and services, as people will likely tell friends and family about your Melaleuca business, if your content or promotions are attractive.
About the Author:
Bruce Holmes is a Marketing Professional. Find out how to use Facebook Advertising to grow your Melaleuca business. Start developing a Melaleuca Marketing System.
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