Let's face it. Catalogs are generally not the most exciting, easy to read publication. Many times, there's pictures of products coupled with small type with quantities, pricing and some features listings. While some high-end catalogs are fancier than many, small businesses have long tried to produce a catalog that is both cost-effective and as informational as possible. Well, your catalog need not continue to be boring with the introduction of flip books for catalog presentation.
What is a flip book? It's a 3D interactive online or offline publication with the look of a real book or catalog. What makes these publications so interesting is that they can include interactivity, audio and video clips and narration. Interactivity means that since it runs on the Internet, you can request more information about specific services and products via a link in the catalog. It takes an otherwise two dimensional piece and turns it into a navigation aid to get your end user to more information on the things that they're interesting in.
Because readers are kept engaged by their audio, video and interactivity, much more sales are a distinct possibility if you use a flip book. Assume for a minute that your tiny organization makes wedding cakes. Wouldn't it help your sales if your flip book not simply showed images of one's cakes, but displayed a video of the chef truly producing them? You can even add a narrated explanation of the creative process. Static images grow to be one thing that individuals can watch and use to find out, which generates interest in your goods also as trust and credibility for your firm. Links inside your flip book can send readers for your internet site, where they can find out much more about your offerings or your business. A "learn more" hyperlink could also be utilised to transport your readers to one more component of your flip book, exactly where they could locate a much more thorough description about the product or service they're viewing.
People like things that teach them and help them when looking to make a buying decision. Marketing and advertising is all about gaining the edge with customers. Having a flip book, you can insure that this relatively new process can produce excellent results, that gets the buyer's attention and keeps it throughout the presentation. The simple, flat catalog is now turned into an active focus, interactive output that is novel and informative. You can add things like a glossary for various industry-specific words which increases the readers knowledge and confidence.
Building a catalog in flip book format is also very easy for the business person. There are now many online services that offers to import your PDF files into flip book format where you can add all kinds of animation, video and audio narration. It takes what you know about a product or service, and translates it into a presentation that is easy for the reader to follow. When your sales people go out to meet with a customer, they can also leave a standalone version on a CD or USB drive that the client can refer to at a later date. The sales person can do the presentation, leave the catalog in digital format and build trust between the customer and the company. It's a win-win for all involved.
What is a flip book? It's a 3D interactive online or offline publication with the look of a real book or catalog. What makes these publications so interesting is that they can include interactivity, audio and video clips and narration. Interactivity means that since it runs on the Internet, you can request more information about specific services and products via a link in the catalog. It takes an otherwise two dimensional piece and turns it into a navigation aid to get your end user to more information on the things that they're interesting in.
Because readers are kept engaged by their audio, video and interactivity, much more sales are a distinct possibility if you use a flip book. Assume for a minute that your tiny organization makes wedding cakes. Wouldn't it help your sales if your flip book not simply showed images of one's cakes, but displayed a video of the chef truly producing them? You can even add a narrated explanation of the creative process. Static images grow to be one thing that individuals can watch and use to find out, which generates interest in your goods also as trust and credibility for your firm. Links inside your flip book can send readers for your internet site, where they can find out much more about your offerings or your business. A "learn more" hyperlink could also be utilised to transport your readers to one more component of your flip book, exactly where they could locate a much more thorough description about the product or service they're viewing.
People like things that teach them and help them when looking to make a buying decision. Marketing and advertising is all about gaining the edge with customers. Having a flip book, you can insure that this relatively new process can produce excellent results, that gets the buyer's attention and keeps it throughout the presentation. The simple, flat catalog is now turned into an active focus, interactive output that is novel and informative. You can add things like a glossary for various industry-specific words which increases the readers knowledge and confidence.
Building a catalog in flip book format is also very easy for the business person. There are now many online services that offers to import your PDF files into flip book format where you can add all kinds of animation, video and audio narration. It takes what you know about a product or service, and translates it into a presentation that is easy for the reader to follow. When your sales people go out to meet with a customer, they can also leave a standalone version on a CD or USB drive that the client can refer to at a later date. The sales person can do the presentation, leave the catalog in digital format and build trust between the customer and the company. It's a win-win for all involved.
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