There has been what amounts to a quantum leap in web technology with the launching of mobile website development tools in the not too distant past. With a mind numbing number of web capable device offers coming up everyday, there is no doubt that a new chapter in internet marketing has just opened up and that things can only get better with time. The revolution commonly referred to as web 2.0 has further made this idea a phenomenon that will leave the more traditional developers reeling in the wake of new developments.
There is no doubt that one can achieve more from a full fledged site viewed on a traditional browser. However, ensuring that there is a version of the same offer that can be viewed from the comfort of a smaller less capable device will ensure that more customers are reached. Any savvy internet offer must keep in grips the challenges and opportunities that this avenue presents.
One of the most important factors to remember when designing an interface for a mobile web platform is the resolution. Most devices will rarely exceed 320 X 480. This is way lower that what even the most rudimentary PC browsers are crafted for. Keeping this in mind will ensure that the content will be viewed easily without the user having to zoom in or out.
It will also be important to keep in mind that most hand-held devices have very low amounts of video memory. This will mean that graphic content needs to be kept at an absolute minimum. Otherwise, the users will have to keep waiting for long periods before scrolling up and down a page as the memory strives to cope with the demand.
A strategy that will not fail to deliver is having in mind the particular client audience that one needs to target with their offer in mind. This will be useful in a number of respects not least of which is more targeted content that holds significance for that particular market segment. It will also help the developer dispense with any functionality that does not strike a chord with the particular audience.
Some developers fail to keep in mind the fact that data access across wireless networks can be more expensive than traditional means. It will therefore pay to craft an offer that does not lead to increased data costs. Achieving this can be done through a combination of strategies that are crafted to ensure that data is loaded in as cost efficient a manner as possible.
An effective way of achieving this objective is to craft a application or a set of them that will help users in managing their data costs according to preference. When a user installs the application on their device, they can go ahead and access the offer without having to download the interface and the attendant forms and there by only incur costs related to getting the content itself.
To make a success of a mobile website development project one needs to be careful about the offer they are making. With increased access to the web coming from devices other than the traditional PCs, there is no choice for developers but to ensure that their offer can be accessed with ease and comfort over smartphones and tablet computers. It is a strategy that will increase access as well as cultivate loyalty.
There is no doubt that one can achieve more from a full fledged site viewed on a traditional browser. However, ensuring that there is a version of the same offer that can be viewed from the comfort of a smaller less capable device will ensure that more customers are reached. Any savvy internet offer must keep in grips the challenges and opportunities that this avenue presents.
One of the most important factors to remember when designing an interface for a mobile web platform is the resolution. Most devices will rarely exceed 320 X 480. This is way lower that what even the most rudimentary PC browsers are crafted for. Keeping this in mind will ensure that the content will be viewed easily without the user having to zoom in or out.
It will also be important to keep in mind that most hand-held devices have very low amounts of video memory. This will mean that graphic content needs to be kept at an absolute minimum. Otherwise, the users will have to keep waiting for long periods before scrolling up and down a page as the memory strives to cope with the demand.
A strategy that will not fail to deliver is having in mind the particular client audience that one needs to target with their offer in mind. This will be useful in a number of respects not least of which is more targeted content that holds significance for that particular market segment. It will also help the developer dispense with any functionality that does not strike a chord with the particular audience.
Some developers fail to keep in mind the fact that data access across wireless networks can be more expensive than traditional means. It will therefore pay to craft an offer that does not lead to increased data costs. Achieving this can be done through a combination of strategies that are crafted to ensure that data is loaded in as cost efficient a manner as possible.
An effective way of achieving this objective is to craft a application or a set of them that will help users in managing their data costs according to preference. When a user installs the application on their device, they can go ahead and access the offer without having to download the interface and the attendant forms and there by only incur costs related to getting the content itself.
To make a success of a mobile website development project one needs to be careful about the offer they are making. With increased access to the web coming from devices other than the traditional PCs, there is no choice for developers but to ensure that their offer can be accessed with ease and comfort over smartphones and tablet computers. It is a strategy that will increase access as well as cultivate loyalty.
About the Author:
Mobile website development has become a hot new topic for any local business. As more and more people use there mobile devices to search for businesses, they will have to look into mobile website development to be visible.
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