The Truth About the Strategies of Church Marketing and Advertising

Posted by Business
By Chad Gleaves


Have you seen a guy, standing next to the karaoke set, near the bus station, uttering words of God while no-one listens and anyone thinks he's a fool? Have you ever encountered women using long skirts, giving out magazines that include faith-based reports and articles? These are simply some of the "advertising and marketing" technique of churches across the globe. On a closer look, what are specific strategic strategies used by different churches in order to encapsulate a target market? What is the Realities associated with Church advertising and Marketing Strategy that they are doing in to attain effective church growth?

Mass Media

We cannot refuse the strong influence of media within the formation of one's consciousness and plays a huge role for Truth of Church advertising and Online marketing strategy. As such, different sectors have been using this as a tool to have a quicker means of disseminating details. Within the context associated with church, mass media has been used to exemplify their own church activities, including masses, outreach programs and in many cases relied operations at times of calamities. Some religions even have a specific Television Network which exposes recent revisions on church pursuits and plans. This really is to say that chapels have been using media as propaganda for advertising and to convince the audience in impacting on and transforming all of them into a member of his or her respective religion.

Cultural Involvement

In order to market their sect, Church regulators are also very noticeable in the social market. To advertise their very good intentions of giving a hand to the weak, they usually go to slum regions and conduct faith-based lectures and give away incentives, material incentives, later on. Some are also active in political affairs, just like the Catholic Bishops Meeting of the Philippines (CBCP) heading against the passing with the controversial RH Bill. This can be to project a photo of social awareness and to further their influence in the community. Nonetheless, it is quite interesting that they can manage to conserve the people outside the chapel, but I know several churches, who prey on the labor of their members. This is not in order to generalize, but there are really churches who draw out money from their people without a clear explanation on where the cash is going this might be for their church growth or something we don't know. Sometimes, the bucks extracted from a rich new member is the same with that of your poor member. This particular, I think, is not favorable for the creation of the so-called "True Christian Community."

The Paradox of computer

Church advertising and church marketing strategies are great ways of promoting church growth. Even so, there is a paradox within these activities. While there is a powerful drive to advertise as well as market a certain chapel, there is also lesser priority given to the true fact of Christian growth. The good intention of aiding others arises from the call to sell the cathedral into the market through advertisements and propagandas. Isn't that that good intentions involving churches should are derived from their love for humanity and not for genuine promotional purposes simply? Ponder.




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