Small businesses deal with a number of challenges, many of which are associated with income. This is especially the case during a company's start-up phase. Because of the potential very high cost of professional logo design, it is easy to understand that a lot of business owners might look for approaches to trim the cost
One of those ways is to crowdsource the task.
Crowdsourcing with regard to logo design basically involves arranging a competition among several designers. A company owner would provide a prize (e.g. $100), and allow a large number of creative designers to compete
The winner - that is, the person whose logo is chosen by the business owner - might receive the prize.
In this post, we'll present the advantages and disadvantages of using this tactic to have a logo design created for your company. We'll very first describe the benefits you'll enjoy, and then list a few of the potential drawbacks.
The Good Side Of Crowdsourcing Your Custom Logo Design
The obvious benefit is the lower cost. With rare exceptions, logo designs made from crowdsourcing initiatives pose substantial financial savings - at the least, at first - for the customer
To demonstrate, the cost of a specialized brand mark might cost several hundreds of dollars while the cash prize for a design contest might be $100 or less.
Another benefit is that the business owner is able to take advantage of a bigger pool of creativeness. Each one of the developers is likely to produce ideas that other participants don't have.
Lastly, there is generally much less time and communication associated with the development process, which may appear beneficial to busy customers. In reality, the lack of discussion is often detrimental to the final style and design since there is little chance for the company owner to offer feedback.
Not Enough Substance And Credibility
One obvious disadvantage of crowdsourcing your logo design task is that the designers are not likely to realize anything at all about your organization. They'll not be familiar with your brand. Nor will they have any knowledge regarding your company's history, the niche you occupy, and how your business pertains to others in your space. An established developer is going to invest the time to investigate these and additional particulars.
A common end result of these competitions would be that the final design (i.e. the "winning" logo design) does not catch the brand identity of the company for which it was developed. Failing that test, the logo can't successfully symbolize the company.
Not Enough Creativity And Originality
Another problem with crowdsourced design initiatives would be that the participants may "take inspiration" from other companies' trademarks without informing you they are doing it. This might seem harmless, but may lead to a number of issues with regards to possession.
For example, assume you select the winning design without recognizing it is very similar to a company logo employed by a different organization. Further suppose you move ahead with publishing the logo on stationary supplies, catalogs, brochures, and other collateral. If the business that is the owner of the original mark finds out that you're employing it, they may file a cease and desist order
Unless of course you appeal the order in court, you will have to discard your logo design as well as any materials on which it's printed. This can be expensive.
Plagiarism is typical in custom logo competitions. Unfortunately, a lot of it never will come to light up until the company proprietor has started to incorporate the plagiarized design.
A Possible Waste Of Precious Time And Funds
Crowdsourced custom logo design tasks often neglect to generate something that may be utilized by the company owner. Based on the rules imposed by the site at which the undertaking is hosted, he or she may be not able to terminate the contest. A winner has to be chosen and the cash prize has to be granted. Consequently, the business proprietor wastes both time and money because the search for an effective company logo must carry on.
For specific circumstances, crowdsourcing the design of your company logo design may be an acceptable option. This might be the case if you desperately need a cheap brand mark for your visual identity, to use on one-off projects like cheap stickers and such, with plans to replace it down the road. But most business owners will find the process ultimately frustrating and disappointing.
One of those ways is to crowdsource the task.
Crowdsourcing with regard to logo design basically involves arranging a competition among several designers. A company owner would provide a prize (e.g. $100), and allow a large number of creative designers to compete
The winner - that is, the person whose logo is chosen by the business owner - might receive the prize.
In this post, we'll present the advantages and disadvantages of using this tactic to have a logo design created for your company. We'll very first describe the benefits you'll enjoy, and then list a few of the potential drawbacks.
The Good Side Of Crowdsourcing Your Custom Logo Design
The obvious benefit is the lower cost. With rare exceptions, logo designs made from crowdsourcing initiatives pose substantial financial savings - at the least, at first - for the customer
To demonstrate, the cost of a specialized brand mark might cost several hundreds of dollars while the cash prize for a design contest might be $100 or less.
Another benefit is that the business owner is able to take advantage of a bigger pool of creativeness. Each one of the developers is likely to produce ideas that other participants don't have.
Lastly, there is generally much less time and communication associated with the development process, which may appear beneficial to busy customers. In reality, the lack of discussion is often detrimental to the final style and design since there is little chance for the company owner to offer feedback.
Not Enough Substance And Credibility
One obvious disadvantage of crowdsourcing your logo design task is that the designers are not likely to realize anything at all about your organization. They'll not be familiar with your brand. Nor will they have any knowledge regarding your company's history, the niche you occupy, and how your business pertains to others in your space. An established developer is going to invest the time to investigate these and additional particulars.
A common end result of these competitions would be that the final design (i.e. the "winning" logo design) does not catch the brand identity of the company for which it was developed. Failing that test, the logo can't successfully symbolize the company.
Not Enough Creativity And Originality
Another problem with crowdsourced design initiatives would be that the participants may "take inspiration" from other companies' trademarks without informing you they are doing it. This might seem harmless, but may lead to a number of issues with regards to possession.
For example, assume you select the winning design without recognizing it is very similar to a company logo employed by a different organization. Further suppose you move ahead with publishing the logo on stationary supplies, catalogs, brochures, and other collateral. If the business that is the owner of the original mark finds out that you're employing it, they may file a cease and desist order
Unless of course you appeal the order in court, you will have to discard your logo design as well as any materials on which it's printed. This can be expensive.
Plagiarism is typical in custom logo competitions. Unfortunately, a lot of it never will come to light up until the company proprietor has started to incorporate the plagiarized design.
A Possible Waste Of Precious Time And Funds
Crowdsourced custom logo design tasks often neglect to generate something that may be utilized by the company owner. Based on the rules imposed by the site at which the undertaking is hosted, he or she may be not able to terminate the contest. A winner has to be chosen and the cash prize has to be granted. Consequently, the business proprietor wastes both time and money because the search for an effective company logo must carry on.
For specific circumstances, crowdsourcing the design of your company logo design may be an acceptable option. This might be the case if you desperately need a cheap brand mark for your visual identity, to use on one-off projects like cheap stickers and such, with plans to replace it down the road. But most business owners will find the process ultimately frustrating and disappointing.
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