WordPress is one of the leading Search Engine Optimization enhanced blogs that you can select to use. It is a world leader. It is uncomplicated and easy to use, looks great and above all is 90% Search Engine Optimization ready out of the package.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are doing blogging for Search Engine Optimisation purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines - the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider speedily to move it and it's contents to your site. Moving a WordPress.com hosted site to your own WordPress site hosted by you is simple - do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you need to study how to do this then just Google - "moving a blogger blog to wordpress" and you will get some good hints on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned - adding a lot of new content may affect your ranking negatively at first.
We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.
This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
We are often asked
If you are doing blogging for Search Engine Optimisation purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!
Do not even think about using a sub-web such as http://www.blog.mygreatsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO position. If you want to have the blog content 100% linked with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines - the result outcome will be unclear.
If your blog is currently on WordPress.com or Blogger.com then consider speedily to move it and it's contents to your site. Moving a WordPress.com hosted site to your own WordPress site hosted by you is simple - do a database backup and then set up WordPress on your web site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you need to study how to do this then just Google - "moving a blogger blog to wordpress" and you will get some good hints on how to do this.
If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned - adding a lot of new content may affect your ranking negatively at first.
We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.
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