It's likely you already know the difference between good copy and bad copy if you've been using search engines to look for relevant information on the web. It's a real disappointment to visit a website when you're looking for targeted information and finding the site having info that is vague. Most of the time, such websites don't have the kind of info you're searching for and the content available is poorly structured and badly written. Your site's visitors need to be treated better and they shouldn't feel let down when they land on your webpage. This is the exact reason why your site needs to be optimized for the most accurate keywords along with high quality, relevant content. There are a number of ways you can go about doing this. While you're about to learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. You can't just use the some cheap article spinning software to create your content, but instead use a skilled way to write copy that makes sense to both human readers and search engines.
Mass Traffic Matrix
Internal and external hyperlinks are one of the most ignored elements of SEO copywriting. Internal hyperlinks are links to other pages within your site that pertain to what you're writing about. This will ease site navigation while also maximizing the time a person spends on your site. Apart from that, you obviously give a green signal to the search engines, since they love internal linking that is properly done. Also, never ignore the ALT tags. When it comes to external links, links that point to an external source, they can help you in two different ways. First of all, they give you validation from a third party of your expertise and second you can connect to their affiliate program or you can opt for reciprocal linking. Don't worry, the search engines will reward you whether it's internal links or external, as long as they go with the content on your site.
That Free Thing Review
Now that we know the do's, there are things you'll want to avoid when writing web copy. Flash is the first thing you'll want to avoid as it's horrible for your high ranking goals. Flash wont' help your SEO results at all. The search engines cannot read flash and it's a real pain since it takes a long time to load. Search engines won't even be able to index the information that may be embedded in a Flash file. The whole idea of search engine optimization is to turn your content more readable to the search engines. Therefore, don't use Flash on your site as it's only going to drive away your traffic.
You'll always want to aim for meaty content. Make sure all the copy you offer on your site is no less than 400 words. The more content you have, the better your site will be. As long as you're giving away valuable information, shoot for at least 1,000 words per page.
If you want to get the most out of your website, and you want to get the most traffic, you should aim to write content in the most creative way without ignoring the search engines.
Mass Traffic Matrix
Internal and external hyperlinks are one of the most ignored elements of SEO copywriting. Internal hyperlinks are links to other pages within your site that pertain to what you're writing about. This will ease site navigation while also maximizing the time a person spends on your site. Apart from that, you obviously give a green signal to the search engines, since they love internal linking that is properly done. Also, never ignore the ALT tags. When it comes to external links, links that point to an external source, they can help you in two different ways. First of all, they give you validation from a third party of your expertise and second you can connect to their affiliate program or you can opt for reciprocal linking. Don't worry, the search engines will reward you whether it's internal links or external, as long as they go with the content on your site.
That Free Thing Review
Now that we know the do's, there are things you'll want to avoid when writing web copy. Flash is the first thing you'll want to avoid as it's horrible for your high ranking goals. Flash wont' help your SEO results at all. The search engines cannot read flash and it's a real pain since it takes a long time to load. Search engines won't even be able to index the information that may be embedded in a Flash file. The whole idea of search engine optimization is to turn your content more readable to the search engines. Therefore, don't use Flash on your site as it's only going to drive away your traffic.
You'll always want to aim for meaty content. Make sure all the copy you offer on your site is no less than 400 words. The more content you have, the better your site will be. As long as you're giving away valuable information, shoot for at least 1,000 words per page.
If you want to get the most out of your website, and you want to get the most traffic, you should aim to write content in the most creative way without ignoring the search engines.
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