Probably most people think they're good enough to do copywriting, and it looks pretty easy at first glance. If you're an online marketer, you have probably seen a lot of sales letters. But seriously, how hard can that be to write that stuff, and all you're really trying to do is sell some product? But any experienced marketer will tell you that good copy is not easy to do, plus good copy will make sales - while bad copy will not.
Headlines are, in some ways, the most important part of your copy. Readers see your headline first, and then make a split second decision to either read or not read the rest of the page. Amateur copywriters usually write loud, "in your face" kind of headlines. Their headlines tend to lack originality and are written in large, bold fonts with many exclamation points. When a reader sees a good headline, his attention is captured, he is curious and his mind is open to finding out about your offer. That's a large order for just a few words. Look at the headlines that your competitors are using. Which headlines are most effective for you? Which headlines cause you to turn away? When you write your own headlines, you should keep this in mind.
No rules regarding how long your copy should be. You'll find a lot of people who will write more because they think it'll be better if it's longer. Doing it for that reason is incorrect. When you write copy it only needs to be as long as it needs to be. Never write more just for the sake of making it longer. Don't be afraid to write a long message if you need to do that. The major reason you would edit out words is if they really add no value to the letter. There is no target word count in copy.
Don't be afraid to break a few rules. You pretty much want to always spell properly, but good copywriting ignore most rules of grammar. The best course of action is to always get the facts, and it won't hurt you to educate yourself a little bit on this matter. Try to stay on the right side of the line between complete failure and getting it done.
It is not easy to sell your products and services to an increasingly skeptical public. The trick that good copywriters have mastered is making their craft seem simple. If you've ever tried to write your own copy, however, you probably found out that it takes quite a bit of time, effort and creativity. Copywriting is something that must be studied and practiced before you can master it. Keep trying, and give yourself a chance to improve. Your copywriting skills will improve every time you make an effort!
Headlines are, in some ways, the most important part of your copy. Readers see your headline first, and then make a split second decision to either read or not read the rest of the page. Amateur copywriters usually write loud, "in your face" kind of headlines. Their headlines tend to lack originality and are written in large, bold fonts with many exclamation points. When a reader sees a good headline, his attention is captured, he is curious and his mind is open to finding out about your offer. That's a large order for just a few words. Look at the headlines that your competitors are using. Which headlines are most effective for you? Which headlines cause you to turn away? When you write your own headlines, you should keep this in mind.
No rules regarding how long your copy should be. You'll find a lot of people who will write more because they think it'll be better if it's longer. Doing it for that reason is incorrect. When you write copy it only needs to be as long as it needs to be. Never write more just for the sake of making it longer. Don't be afraid to write a long message if you need to do that. The major reason you would edit out words is if they really add no value to the letter. There is no target word count in copy.
Don't be afraid to break a few rules. You pretty much want to always spell properly, but good copywriting ignore most rules of grammar. The best course of action is to always get the facts, and it won't hurt you to educate yourself a little bit on this matter. Try to stay on the right side of the line between complete failure and getting it done.
It is not easy to sell your products and services to an increasingly skeptical public. The trick that good copywriters have mastered is making their craft seem simple. If you've ever tried to write your own copy, however, you probably found out that it takes quite a bit of time, effort and creativity. Copywriting is something that must be studied and practiced before you can master it. Keep trying, and give yourself a chance to improve. Your copywriting skills will improve every time you make an effort!
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