There is certainly a huge amount of hype within the SEO industry probably because it is a techno field plus is very competitive so everyone is endeavouring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes SEO can be technical but only usually while you got it wrong in the beginning - your website that is. If you did not employ a good SEO consultant to supply you with the run-down Before you decide to start building then you most probably ended up with a site pierced with a trillion Search engine optimization holes. These websites can take some fixing without a doubt. Many web developers know nothing about Search engine optimization and what they do know they almost never put into action simply because they aren't requested to by you! Not selecting a great SEO advisor is like creating a three storey residence without using an architect and engineer and expecting the contractor to get it right - no way.
I encounter a good Search engine optimization site once in every 100 websites. It is a very poor track record for web-developers. Almost every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot right now to judge a websites popularity. However, it is now a piece of cake to generate inbound links of good quality in large amounts to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will come crashing towards the floor overnight.
On the other hand, Google always wants Top quality content material - the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever neglect that content is king within the Search engine optimisation jungle. Ignore at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can easily simply just add content to a web-site and miss out on the platform you are adding it to. Google wants to be sure that the content is not just the best for the search term requested, but it also delivers one of the best user experience. So be sure you cross your T's and dot your Search engine optimisation eyes when it comes to making certain your site provides the very best experience such as performing these :
Ensure your server is quick - Google not too long ago added this one - upgrade right now if it takes too long to download your pages
Make sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a CMS that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at least add a weblog attached to your internet site - this helps a good deal
When you next renew your domain, renew not less than three years - after all longevity shows maturity and improves trust
Back-links and more back-links
And of course do not cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes SEO can be technical but only usually while you got it wrong in the beginning - your website that is. If you did not employ a good SEO consultant to supply you with the run-down Before you decide to start building then you most probably ended up with a site pierced with a trillion Search engine optimization holes. These websites can take some fixing without a doubt. Many web developers know nothing about Search engine optimization and what they do know they almost never put into action simply because they aren't requested to by you! Not selecting a great SEO advisor is like creating a three storey residence without using an architect and engineer and expecting the contractor to get it right - no way.
I encounter a good Search engine optimization site once in every 100 websites. It is a very poor track record for web-developers. Almost every other single web-site is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google makes use of backlinks a lot right now to judge a websites popularity. However, it is now a piece of cake to generate inbound links of good quality in large amounts to unbalance the ranking game. Google knows it's got to find a way to balance this out. When it does, most people's ranking will come crashing towards the floor overnight.
On the other hand, Google always wants Top quality content material - the very best it can display. Should you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always flourish no matter what twists and turns Google puts its search engine algorithms through.
By no means ever neglect that content is king within the Search engine optimisation jungle. Ignore at your peril.
We fought to get content on customers internet sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't believe that you can easily simply just add content to a web-site and miss out on the platform you are adding it to. Google wants to be sure that the content is not just the best for the search term requested, but it also delivers one of the best user experience. So be sure you cross your T's and dot your Search engine optimisation eyes when it comes to making certain your site provides the very best experience such as performing these :
Ensure your server is quick - Google not too long ago added this one - upgrade right now if it takes too long to download your pages
Make sure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a CMS that the URL's are fixed so only words show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at least add a weblog attached to your internet site - this helps a good deal
When you next renew your domain, renew not less than three years - after all longevity shows maturity and improves trust
Back-links and more back-links
And of course do not cease back-linking. Right now it is the powerhouse for SEO but don't rely on this for the future.
So I hope this has helped 'de-hype' some of the Search engine optimization resources out there and helped you along the SEO highway a bit further.
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