When you advertise with Google pay per click you can choose to advertising in search results or advertising in websites content or choose both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate "Adsense" into their websites. With the expansion of Adsense, there are millions of web pages available throughout the web. However, many advertisers are not choosing this method and only like to go for advertising in search results.
There are a couple of reasons for this, and the first is trust. This has been a result of smaller websites, through to Adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. People who are associated with click fraud will try to affect the ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.
Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling "Adsense Websites" for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Many advertisers do not like Adsense websites because they feel that it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page can be a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don't even appear to be trying to support their keywords.
Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher's websites who decide to actively promote the advertiser's services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser's services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher's intention. It is regulated far and above yahoo's and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Even though Adsense is the best PPC content distributor, it certainly doesn't compare to search for the advertiser. The leads from search are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Even so, advertisers should always test Adsense and see if it can provide the ROI they are comfortable with. Some advertisers say that content provides a better return for their business than search. This varies however in general search remains King for PPC advertisers.
There are a couple of reasons for this, and the first is trust. This has been a result of smaller websites, through to Adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. People who are associated with click fraud will try to affect the ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.
Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling "Adsense Websites" for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Many advertisers do not like Adsense websites because they feel that it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page can be a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don't even appear to be trying to support their keywords.
Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher's websites who decide to actively promote the advertiser's services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser's services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher's intention. It is regulated far and above yahoo's and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Even though Adsense is the best PPC content distributor, it certainly doesn't compare to search for the advertiser. The leads from search are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Even so, advertisers should always test Adsense and see if it can provide the ROI they are comfortable with. Some advertisers say that content provides a better return for their business than search. This varies however in general search remains King for PPC advertisers.
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