Internet users are growing by the day. These users seek out information on the www and make informed purchasing decisions. They resist being called by telemarketers and website owners employing smart SEO practices can easily bring potential customers on to their website. Today, it is a fact that SEO is a more acceptable, non-intrusive and "decent" practice as compare to cold calling, which possesses tremendous nuisance value.
When cold calling started off, the focus was on the seller, not the buyer. The tables have turned today and the buyer is in focus. Online retailers woo buyers by creating customer relation services on sites like Facebook and Twitter, optimizing code to ensure their site reaches out to a targeted audience, writing articles and making videos that will help attract buyers, and performing more such wooing tactics to lure buyers. Ever seen cold callers performing any such activity? Nah, it's just not possible!
Due to all these avenues, cold calling has almost become obsolete. In fact, SEO can do about 70% of the job before cold calling would even make a dent. Why? Well, here are a few reasons
1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?
2. Similarly, on-site SEO is so advanced these days that a professional SEO firm can virtually catapult your website to the top of search engine rankings achieving the same value-add for your brand as outlined in # 1 above.
3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can't help them like this at all. The only thing they think is that you're in a hurry to make a sale, which makes you look pushy.
4. When you push customers into a sale there is a bigger cancellation rate. When you use proper SEO strategies this situation is alleviated all together. This is because you're invited them to come to your site. When they have control of the decision it becomes more enticing to everyone.
5. Cold calling is unfocused marketing while SEO is 100% targeted marketing.
6. Another side of SEO is opt-in marketing. This approach asks prospects to register themselves so the site can keep in contact with them. This is a proven working model, but with cold calling you wouldn't ever be able to do this exercise.
7. Cold calling is an approach that has several laws attached to it. It's possible you could end up with harassment suits if you aren't careful.
SEO has clearly taken over for cold calling. While we understand some businesses will swear by it forever, those of us moving into the future understand how many sales are lost if you're not using SEO strategies.
When cold calling started off, the focus was on the seller, not the buyer. The tables have turned today and the buyer is in focus. Online retailers woo buyers by creating customer relation services on sites like Facebook and Twitter, optimizing code to ensure their site reaches out to a targeted audience, writing articles and making videos that will help attract buyers, and performing more such wooing tactics to lure buyers. Ever seen cold callers performing any such activity? Nah, it's just not possible!
Due to all these avenues, cold calling has almost become obsolete. In fact, SEO can do about 70% of the job before cold calling would even make a dent. Why? Well, here are a few reasons
1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?
2. Similarly, on-site SEO is so advanced these days that a professional SEO firm can virtually catapult your website to the top of search engine rankings achieving the same value-add for your brand as outlined in # 1 above.
3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can't help them like this at all. The only thing they think is that you're in a hurry to make a sale, which makes you look pushy.
4. When you push customers into a sale there is a bigger cancellation rate. When you use proper SEO strategies this situation is alleviated all together. This is because you're invited them to come to your site. When they have control of the decision it becomes more enticing to everyone.
5. Cold calling is unfocused marketing while SEO is 100% targeted marketing.
6. Another side of SEO is opt-in marketing. This approach asks prospects to register themselves so the site can keep in contact with them. This is a proven working model, but with cold calling you wouldn't ever be able to do this exercise.
7. Cold calling is an approach that has several laws attached to it. It's possible you could end up with harassment suits if you aren't careful.
SEO has clearly taken over for cold calling. While we understand some businesses will swear by it forever, those of us moving into the future understand how many sales are lost if you're not using SEO strategies.
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