Are you really tired of shelling out so much money on local newspaper and radio ads that don't seem to bring you in any extra business? There is another way that always works well for those businesses that have tried it. Printing your business logo on things people can get for free is one fantastic way to get their attention. When those advertising items are also good for long term use and handy to have around, that's an even greater plus. Giving away one inexpensive item that someone will keep and use for two or three years that has your business name on it is a very smart investment. It's like getting all that advertisement on a long term basis for much less than the cost of one small classified newspaper ad!
If you are just starting your business and are about to have a grand opening, one of the best drawing cards you can have is free merchandise! People get excited when they get things for free and are not likely to forget who gave them the stuff. Even if you have been in business long term already and want to entice some new customers, give aways some things and get old customers coming in again or new customers for the first time. People throw away or recycle their newspaper after a few days and they never see that ad again. The radio is a hit or miss sort of thing and if your customers miss it, it's no good. Tangible items like coffee mugs or calenders hang around for a pretty good while.
If you give a big coffee drinker a free mug to enjoy on a daily basis, they will use that thing for years if they like the way it feels when they hold it. Give them a two or three year calender and it will be hanging wherever they put it for probably that long at least. If you want to spend a little more money on your free items, try some printed caps or t-shirts because those are wearable and even more people will see your advertisement every time those folks put them on! That's really getting your money's worth and those items also last a long, long time.
You could be tempted to go with a local printing shop in your area, but since there is not likely to be a lot of competition for them, you could end up spending more for printed promotional items than you have to. Today you can choose from numerous on line printing companies that will offer you a bigger selection and better pricing. If you are worried that you won't get what you asked for, that is easy if you choose a company that actually helps you with your design and allows you to view it on line before it is printed up and sent to you.
Competition in business these days is absolutely fierce and only the strongest and most popular business will survive. You must advertise continuously to stay competitive no matter how long you have been in business or the new comers will wipe you out. Using printing to convey your business logo or message has always been a popular advertising choice that works for almost any company out there and that holds just as true today.
If you are just starting your business and are about to have a grand opening, one of the best drawing cards you can have is free merchandise! People get excited when they get things for free and are not likely to forget who gave them the stuff. Even if you have been in business long term already and want to entice some new customers, give aways some things and get old customers coming in again or new customers for the first time. People throw away or recycle their newspaper after a few days and they never see that ad again. The radio is a hit or miss sort of thing and if your customers miss it, it's no good. Tangible items like coffee mugs or calenders hang around for a pretty good while.
If you give a big coffee drinker a free mug to enjoy on a daily basis, they will use that thing for years if they like the way it feels when they hold it. Give them a two or three year calender and it will be hanging wherever they put it for probably that long at least. If you want to spend a little more money on your free items, try some printed caps or t-shirts because those are wearable and even more people will see your advertisement every time those folks put them on! That's really getting your money's worth and those items also last a long, long time.
You could be tempted to go with a local printing shop in your area, but since there is not likely to be a lot of competition for them, you could end up spending more for printed promotional items than you have to. Today you can choose from numerous on line printing companies that will offer you a bigger selection and better pricing. If you are worried that you won't get what you asked for, that is easy if you choose a company that actually helps you with your design and allows you to view it on line before it is printed up and sent to you.
Competition in business these days is absolutely fierce and only the strongest and most popular business will survive. You must advertise continuously to stay competitive no matter how long you have been in business or the new comers will wipe you out. Using printing to convey your business logo or message has always been a popular advertising choice that works for almost any company out there and that holds just as true today.
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