Quite simply, properly written presell copy is one of the very best methods for lowering resistance to sales copy among other terrific benefits. The purpose of the following article is to give you a clear understanding of how you too can get the most out of your presell by simply following a few basic rules.
When you're preselling a product you're obviously not selling it, so you can't create a sales pitch and push your prospects to buy from you. One popular approach when discussing the terrific benefits of your product is to tell a story that highlights the benefits in action. It should seem more like a recommendation than an effort to grab the sale. Avoid trying to pull one over on people because if you know very little about the thing you are promoting, then that tends to come through pretty loud and clear. One other smart thing to do is Google preselling copy, and you can find more in-depth treatments with some good examples. You need to look at your overall copy and decide what is the one thing you could change for testing. Have you stopped and considered that your tone and style of writing may have a negative impact? Another approach is doing the presell via your email marketing, and that will mean you have to approach it a little differently. Most people put up a site and just promote it which is fine, but they are severely limiting their potential by not actively working to optimize everything in their business. Perhaps people are just lazy or do not know much about this process, but also maybe they are too lazy to actually look for this kind of information, too.
It all depends on the product, and you may not be able to find good feedback or any comments anywhere on the web. You could and should be able to use the testimonials on the main product page, but be sure to ask for permission before doing that. A testimonial exists for a reason, and that is why you should make every effort to find something you can safely use - meaning you ask and do not just take it. Anymore, the Federal Trade Commission (FTC) is coming down hard on IMers and affiliate marketers for essentially lying about things like testimonials, etc. But if you make people suspicious by using a lot of testimonials, then obviously it will all backfire on you.
Also as a result of your market research you should be in an excellent position to get targeted traffic.
Good presell accomplishes a lot of things, and that is why it really does take some time, study and practice to learn how to write it well.
When you're preselling a product you're obviously not selling it, so you can't create a sales pitch and push your prospects to buy from you. One popular approach when discussing the terrific benefits of your product is to tell a story that highlights the benefits in action. It should seem more like a recommendation than an effort to grab the sale. Avoid trying to pull one over on people because if you know very little about the thing you are promoting, then that tends to come through pretty loud and clear. One other smart thing to do is Google preselling copy, and you can find more in-depth treatments with some good examples. You need to look at your overall copy and decide what is the one thing you could change for testing. Have you stopped and considered that your tone and style of writing may have a negative impact? Another approach is doing the presell via your email marketing, and that will mean you have to approach it a little differently. Most people put up a site and just promote it which is fine, but they are severely limiting their potential by not actively working to optimize everything in their business. Perhaps people are just lazy or do not know much about this process, but also maybe they are too lazy to actually look for this kind of information, too.
It all depends on the product, and you may not be able to find good feedback or any comments anywhere on the web. You could and should be able to use the testimonials on the main product page, but be sure to ask for permission before doing that. A testimonial exists for a reason, and that is why you should make every effort to find something you can safely use - meaning you ask and do not just take it. Anymore, the Federal Trade Commission (FTC) is coming down hard on IMers and affiliate marketers for essentially lying about things like testimonials, etc. But if you make people suspicious by using a lot of testimonials, then obviously it will all backfire on you.
Also as a result of your market research you should be in an excellent position to get targeted traffic.
Good presell accomplishes a lot of things, and that is why it really does take some time, study and practice to learn how to write it well.
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