Every year, millions of windows are bought by homeowners. When someone is in the market for new windows, they will go to the store, where they are greeted by a commissioned employee. Homeowners have to be able to deal with some of the most common sales techniques used by sash window sales people at the store.
Initial Contact
When homeowners first enter the store, commissioned clerks will come to introduce themselves. Many stores often have employees on rotation to pick customers. This is so every clerk will have an equal chance at selling windows. After the employee says hi to the customer, they ask them a couple of general questions. This determines if the customer is just looking or if they are there to buy.
Couples Buying Windows
When a couple enters the store, and starts to work with an employee, the clerk will often ask the couple questions to get a feel of who wears the pants in the relationship. An example is if the husband looks for support to the wife for answers, and vice versa. The employees will set their sights on the person answering all the questions.
Kids
If parents go window shopping with their kids, salesman will often try to ask positive questions to the customer, like kids do when they want something. An example would be how they want to pay, cash or credit? Another example would be if they want to install the windows themselves, or if they want the company to install them.
Silence
If a clerk has experience, they will remain in the background until the customer is ready to ask questions. This will show to the customer that there is no pressure in buying the windows. Once the clerk determines that the customers are ready to order is when they will speak up.
Up-selling the Customer
In commission-only jobs, clerks will always ask the customer if they want to upgrade their product. This will result in a higher commission for them, and a happier customer. One example would be to have the customer upgrade their single glass windows with double glazed windows.
When dealing with some of the most common sales techniques used by sash window sales people, customers have to be ready once they step in the door. Most clerks will smother the customer with questions, unlike the experienced ones. It is crucial that the customer lays down the rules when working with a commissioned employee. This is so the customer does not spend more than what they budgeted.
Initial Contact
When homeowners first enter the store, commissioned clerks will come to introduce themselves. Many stores often have employees on rotation to pick customers. This is so every clerk will have an equal chance at selling windows. After the employee says hi to the customer, they ask them a couple of general questions. This determines if the customer is just looking or if they are there to buy.
Couples Buying Windows
When a couple enters the store, and starts to work with an employee, the clerk will often ask the couple questions to get a feel of who wears the pants in the relationship. An example is if the husband looks for support to the wife for answers, and vice versa. The employees will set their sights on the person answering all the questions.
Kids
If parents go window shopping with their kids, salesman will often try to ask positive questions to the customer, like kids do when they want something. An example would be how they want to pay, cash or credit? Another example would be if they want to install the windows themselves, or if they want the company to install them.
Silence
If a clerk has experience, they will remain in the background until the customer is ready to ask questions. This will show to the customer that there is no pressure in buying the windows. Once the clerk determines that the customers are ready to order is when they will speak up.
Up-selling the Customer
In commission-only jobs, clerks will always ask the customer if they want to upgrade their product. This will result in a higher commission for them, and a happier customer. One example would be to have the customer upgrade their single glass windows with double glazed windows.
When dealing with some of the most common sales techniques used by sash window sales people, customers have to be ready once they step in the door. Most clerks will smother the customer with questions, unlike the experienced ones. It is crucial that the customer lays down the rules when working with a commissioned employee. This is so the customer does not spend more than what they budgeted.
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