Collar Pins - Cost-Effective Marketing Tools

Posted by Business
By Ping Carlson


A corporate gift is an important tool to forge lasting relationships with clients and employees. It plays a multi-purpose role in an organization and that is why it is so important to select the correct gift.

Collar pins are both attractive and come in various colours and patterns, and therefore are perfect as corporate gifts. New design technologies in collar pins further enhance the versatility of these pins as they can even have an organization's name engraved on them. They can even sport the company's message and can be made in the form of a product the organization deals in or manufactures.

Both employees and customers like collar pins because of their exclusive association. As corporate gifts, they gratify both staff and clients, and thus they help in employee retention and in generating repeat business.

Price is a critical aspect while choosing a corporate gift. The perceptive value of collar pins as effective gift items is much higher than their cost, thus money spent on them is always beneficial. The versatility and applicability of collar pins ensure that they are happily sported by people on different occasions and are not just placed at one place for decorative purposes. As they can be worn daily when going to work, they are noticed by many people and hence the brand's advertisement also takes place effectively.

But before making use of collar pins as corporate gifts, companies should not fail to consider some crucial aspects. They must ensure that they are durable enough as it will ensure that people use them .

The pattern of collar pins must be such that the owner is persuaded to sport them in the public to make a style statement. Use of a lot of colours and absence of symmetry in design of the pin might have an adverse effect on people, and thus they must be avoided. Moreover, during the styling process, collar pins should be made as easy to use as possible so that the owner can wear them without any problem.

Corporate gifts are an effective way for an organization to reach out to its target audience, as such gifts have excellent exposure and circulation among the public. In this respect, collar pins fit the bill like no other corporate gift does. They are a time-tested marketing medium and have been successfully used by organizations for years. Considering all the exclusive attributes that collar pins have as corporate gifts, organizations that have been reluctant in using them must wake up to their potential.




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