In the modern usage of the word, a lanyard is a rope or cord usually worn around the neck or wrist. It often has an item attached to it. Just for added information, a lanyard is also defined as the length of cord used to fire artillery pieces. The word may also refer to the rigging that secures some objects in the ship. Nowadays though, the most common definition of this word is a cord that doubles as a handy carrier and is a favorite promotional merchandise.
Today, there has been a reinvention of the lanyard and it could be attributed to marketing people who are constantly looking for highly affordable giveaways. The lanyard is an ideal corporate giveaway item because of its cost efficiency and versatility in terms of function and design.
A large portion of the population of the modern society uses lanyards. Because of this, lanyards are a great tool for spreading public awareness about a brand. People in the marketing department therefore never hesitate having these mass produced, with their respective companies' logos and other branding elements printed on the cord.
A wide array of lanyard accessories make this practical item even more attractive. Accessories also extend the usefulness of the lanyard. And these lanyard accessories can also be utilized to enhance the branding capability of this practical item. For instance, lanyards can come with a retractable pull reel or a clip in metal or plastic. These types of lanyard accessories are attached so that the handy cord can become an ID holder.
There are a variety of options for pull reels and plastic clips in terms of colors. Hence, they can be produced in a company's corporate colors if the lanyard is to be used as a promotional item. Metal rings are also practical lanyard accessories. Metal rings are attached to the cord and are used to hold keys and other small, but valuable items.
In most corporate settings, the lanyard is a carry-all, with the ID and the employees important items like the keys to the office drawer. So it's important to remember that a lanyard needs lanyard accessories for it to become a very effective promotional tool.
Today, there has been a reinvention of the lanyard and it could be attributed to marketing people who are constantly looking for highly affordable giveaways. The lanyard is an ideal corporate giveaway item because of its cost efficiency and versatility in terms of function and design.
A large portion of the population of the modern society uses lanyards. Because of this, lanyards are a great tool for spreading public awareness about a brand. People in the marketing department therefore never hesitate having these mass produced, with their respective companies' logos and other branding elements printed on the cord.
A wide array of lanyard accessories make this practical item even more attractive. Accessories also extend the usefulness of the lanyard. And these lanyard accessories can also be utilized to enhance the branding capability of this practical item. For instance, lanyards can come with a retractable pull reel or a clip in metal or plastic. These types of lanyard accessories are attached so that the handy cord can become an ID holder.
There are a variety of options for pull reels and plastic clips in terms of colors. Hence, they can be produced in a company's corporate colors if the lanyard is to be used as a promotional item. Metal rings are also practical lanyard accessories. Metal rings are attached to the cord and are used to hold keys and other small, but valuable items.
In most corporate settings, the lanyard is a carry-all, with the ID and the employees important items like the keys to the office drawer. So it's important to remember that a lanyard needs lanyard accessories for it to become a very effective promotional tool.
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