The Best SEO Techniques for New Online Marketers

Posted by Business
By Benoit Cuiter


Even with all of the SEO information available many new webmasters still struggle with it. Achieving long term results can be made much more effective with these tips.

The most benefit will be gained by understanding that there is great value in blogs since search engines rank them high. Their rankings are better and they are usually indexed much faster. The main reason that this happens as opposed to lower rankings and slower indexing is that search engines know the information they will find on blogs is fresh and high quality. Your blog has another advantage point to it, you can add your blog to your main HTML site and increase the speed in which search engines will index your main site just by having your blog there. So you ask, how often should you refresh the content in your blog to keep the attention of the search engines? The answer is frankly, as often as you desire, the more you update the more the search engines will like it and the more attention your blog will receive. Just keep in mind that the longer you let your blog go unattended the less attention it will get. Doing that will increase your trust factor in the eyes of the search engines which will also increase your chances of greater success. Once the search engines start viewing you as the authority in your targeted niche, getting good ranking will become a walk in the park.

When you're creating backlinks for your site as part of your SEO campaign, make sure you go beyond the main homepage. You can get a better ranking for your site if you manage to get links for your inner pages as well as your main page. A site about weight loss, for example, may have various pages that target different keywords such as "low carb diets," "lose belly fat" or "weight loss for women." It can be beneficial if you get ranked for all of these different keywords, and this can happen if you get backlinks for all your pages. If you want to rank for a keyword, you have to use anchor text with your keyword for the backlink. In a way, you're giving the search engines more value because of the content on your other pages. Don't make the mistake that some webmasters make and only think about your homepage.

Many people who aren't well versed in SEO don't know about the robots.txt file and why it's important.The purpose of this file is to tell the search engines which pages of the site should be ignored and which included in the index. You may not want all of your content indexed, such as duplicate content that won't do your search engine ranking any good. Along with the robots.txt file you use to shield some of your pages, you also want to make sure you have a site map, which ensures that the search engines can understand your site's navigation and see all your pages.

If you want your search engine optimization campaigns to pay off, you have to be sure to attend to all of these individual elements, as they combine to create good results.




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