For any person who desires a full-time online income, learning copywriting will be one of your best investments.
Good copywriters cost a lot of money, so you'll save if you can do your own writing. Copywriting is a skill you'll pay others a lot to do for you. Even if you can afford to hire a professional to do your copywriting for you, you should have at least a working knowledge of how copywriting works. Remember: copywriting is what will sell your products. Think about this... it's the copywriter's words that can turn a visitor from a casual reader into perhaps a life-time buyer.
Copywriters like to use stories in a sales letters because they're a subtle but powerful part of bring the reader into the message. Remember: you do not want to be a shouty infomercial. Doing so will turn people off and that will be the end of it.
Years ago, there was no problem with emphasizing a point by capitalizing all letters in a word, or more. It wasn't interpreted as yelling, but now it is and is considered rude. When you want to emphasize certain text in your copy, use the formatting codes for italics, bolding and underlining. Another copy device is using a color such as red for the words you want to emphasize. Another consideration is it's much harder to read words in all caps. Font format changes can add real power to your copy, so don't ignore it or be intimidated about trying it.
It's ok to use humor, just depends on what you're selling, but never overdo it. There have been some successful sales letters that used humor. Humor is a great way to endear you to the people visiting your website. Also, just getting a chuckle from readers will sometimes be enough to make them relax enough to stay on your page. Of course, there is a fine line between good humor and bad humor. Always avoid coming across like you're trying real, real hard to be a quick wit.
You can break some rules, but you need to know exactly what you're doing. While you want to make sure that you follow the rules of spelling and grammar, never purposely break spelling rules. The best course of action is to always get the facts, and it won't hurt you to educate yourself a little bit on this matter. Of course there can be a fine line, but not always - just try to use your best common sense about it. Copywriting is something that contains elements of art in it. Even videos that are more for sales have copy in them. Most likely that script was written by a copywriter. Every single ad you see on TV, or hear on the radio, was written by a copywriter.
If you can afford it, there's nothing stopping you from outsourcing all your writing needs. That's fine to do, but you may want to understand the process and why things are being done the way they are.
Good copywriters cost a lot of money, so you'll save if you can do your own writing. Copywriting is a skill you'll pay others a lot to do for you. Even if you can afford to hire a professional to do your copywriting for you, you should have at least a working knowledge of how copywriting works. Remember: copywriting is what will sell your products. Think about this... it's the copywriter's words that can turn a visitor from a casual reader into perhaps a life-time buyer.
Copywriters like to use stories in a sales letters because they're a subtle but powerful part of bring the reader into the message. Remember: you do not want to be a shouty infomercial. Doing so will turn people off and that will be the end of it.
Years ago, there was no problem with emphasizing a point by capitalizing all letters in a word, or more. It wasn't interpreted as yelling, but now it is and is considered rude. When you want to emphasize certain text in your copy, use the formatting codes for italics, bolding and underlining. Another copy device is using a color such as red for the words you want to emphasize. Another consideration is it's much harder to read words in all caps. Font format changes can add real power to your copy, so don't ignore it or be intimidated about trying it.
It's ok to use humor, just depends on what you're selling, but never overdo it. There have been some successful sales letters that used humor. Humor is a great way to endear you to the people visiting your website. Also, just getting a chuckle from readers will sometimes be enough to make them relax enough to stay on your page. Of course, there is a fine line between good humor and bad humor. Always avoid coming across like you're trying real, real hard to be a quick wit.
You can break some rules, but you need to know exactly what you're doing. While you want to make sure that you follow the rules of spelling and grammar, never purposely break spelling rules. The best course of action is to always get the facts, and it won't hurt you to educate yourself a little bit on this matter. Of course there can be a fine line, but not always - just try to use your best common sense about it. Copywriting is something that contains elements of art in it. Even videos that are more for sales have copy in them. Most likely that script was written by a copywriter. Every single ad you see on TV, or hear on the radio, was written by a copywriter.
If you can afford it, there's nothing stopping you from outsourcing all your writing needs. That's fine to do, but you may want to understand the process and why things are being done the way they are.
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