Link Building Mistakes That Can Cost You

Posted by Business
By Youself Benami


Link building is the cornerstone of SEO and is becoming more important everyday as the web becomes more competitive. There is no questioning the fact that certain types of backlinks play a major role in getting your site on the first page of search engines and keeping them there for a long time. How do you benefit? Your reward is more traffic and sales. Backlinks have such a powerful affect on Google rankings that many people spend a lot of time focusing on them and misinterpret the results that they get from their efforts. If you listen to credible people you would soon learn that most of the link building techniques do not work. To start off, you should always keep it in your mind that all backlinks aren't good.

One way of getting traffic is through SEO link building, which is done when you search for sites within your topic and place one of your URL's on that site so it leads back to your own.

One ethical link building method that internet marketers have long recognized is using link exchanges. But the downside to these exchanges is that many shady webmasters are just waiting to cheat you. There are many link buying scams out there that prey on webmasters eagerness for links; you can end up with "no follow" links, or links that seem to be valid but then when you check them a week later are gone. Always remember to verify that any links you purchase are "do follow" and that they are still there after you pay for them. Selling backlinks has become a very profitable business and a temptation for scam artists, so you can't assume you are always getting what you paid for.

Furthermore, you should never link to any sites that has a bad reputation because it will carry over to your site.

The most recognized type of links to help your site are one way backlinks; however, one automated yet still white hat way to build links is to use an ethical link exchange. Before buying links or subscribing to any services, however, do your research, as not all of these are legitimate. Some links seem like a good deal until you later find that they turn out to be "no follow" or that they disappear altogether after a short time. These are things you have to always check for, that your link remains intact and that it's "do follow." There are so many people selling backlinks and link building services today that you can't simply trust them all; it's necessary to look into their reputation and make sure they really do the work they promise to do.

It also does not pay to link to sites that have a poor reputation, you should avoid these sites like plague.

The reason you don't want these links on your site is because Google takes it as you being affiliated with them. A simple peek at the sites that a link leads to can save you from being wrongly identified as being associated with a site that has a bad reputation.

Linking to a site with a bad reputation a bad reputation is not a good idea no matter what you are offered; in the end you will lose and your site will be become frowned upon by the search engines.

Also, text links with anchor text carry more weight than image links. An image link sometimes might brink in more traffic than a standalone text link but your goal is to get high search engine rankings, the thing that brings in the most visitors with little effort. With that, we can come to the conclusion that, quality link building is no child's play. Keeping first page rankings aren't hard when you are giving the search engines what they want.




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