In order to sell products using the traditional marketing strategies, you would need to be insistent and pushy to do a "hard sell" in order to convince your customer that your items are valuable and worth buying. When you enter the world of social media, this type of traditional marketing is useless. You must remember, people who log into social networking sites like Facebook, don't log in to buy products from businesses.
When a person becomes a fan of a new business on Facebook, that person is interested in establishing a one-to-one correspondence or relationship with that business. He or she may be interested in buying something eventually, but the main reason for connecting is to engage the business in a dialog.
So does this mean that you should avoid direct sells on Facebook; not necessarily. But you want to avoid doing hard sells all the time as this will be a counterproductive way of marketing your brand. Fans will unsubscribe and ignore your page if you do nothing but hard sells. You must engage your fans in a meaningful way with quality status updates, promotions and so on.
Hard sells are only successful if the customer already has a great deal of trust in business they are dealing with. If you have a new business and are representing an unknown brand, you will have to work hard to build trust before people will visit the point of purchase pages.
In the beginning, you may feel that Facebook marketing is more difficult than conventional online marketing because you have to create engaging content each and every time. But think about the potential returns of your time and effort. If you engage your fans regularly on Facebook, your business and brand will become so familiar that people will not even think of approaching other businesses when they need a product or service similar to yours.
Fans will respond with the utmost loyalty when they feel that they are valued by a business. The will truly become fans and will being to market your brand for you by word-of-mouth. However, when you are just getting started, you may wonder how to go about getting fans in the first place. The best way to get fans is to use your own person network of friends, family and business contacts.
Publishing your Page's link on your Facebook Wall is great way to invite your personal contacts to visit your Page and hopefully become fans. Encourage people to participate on your page by responding to your status updates and posts so that your contacts' contacts will see your post on their News Feed and be encouraged to participate as well. Word-of-mouth is one of the best and fastest ways to grow your fan base; remember there are over 500 million Facebook users!
You may also use your existing email list by sending an email blast to your contacts and inviting them to sign up for a Facebook account if they don't already have one and encouraging them to become a fan of your Facebook page.
When a person becomes a fan of a new business on Facebook, that person is interested in establishing a one-to-one correspondence or relationship with that business. He or she may be interested in buying something eventually, but the main reason for connecting is to engage the business in a dialog.
So does this mean that you should avoid direct sells on Facebook; not necessarily. But you want to avoid doing hard sells all the time as this will be a counterproductive way of marketing your brand. Fans will unsubscribe and ignore your page if you do nothing but hard sells. You must engage your fans in a meaningful way with quality status updates, promotions and so on.
Hard sells are only successful if the customer already has a great deal of trust in business they are dealing with. If you have a new business and are representing an unknown brand, you will have to work hard to build trust before people will visit the point of purchase pages.
In the beginning, you may feel that Facebook marketing is more difficult than conventional online marketing because you have to create engaging content each and every time. But think about the potential returns of your time and effort. If you engage your fans regularly on Facebook, your business and brand will become so familiar that people will not even think of approaching other businesses when they need a product or service similar to yours.
Fans will respond with the utmost loyalty when they feel that they are valued by a business. The will truly become fans and will being to market your brand for you by word-of-mouth. However, when you are just getting started, you may wonder how to go about getting fans in the first place. The best way to get fans is to use your own person network of friends, family and business contacts.
Publishing your Page's link on your Facebook Wall is great way to invite your personal contacts to visit your Page and hopefully become fans. Encourage people to participate on your page by responding to your status updates and posts so that your contacts' contacts will see your post on their News Feed and be encouraged to participate as well. Word-of-mouth is one of the best and fastest ways to grow your fan base; remember there are over 500 million Facebook users!
You may also use your existing email list by sending an email blast to your contacts and inviting them to sign up for a Facebook account if they don't already have one and encouraging them to become a fan of your Facebook page.
About the Author:
It is fun and easy to learn how to advertise free on facebook! Facebook can help you generate traffic to your site over night!. This article, No Hard Sells When Marketing On Facebook has free reprint rights.
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