If you are doing the marketing or advertising effort for your business enterprise, chances are you have banked on giving a car decal as a corporate gift. Car decals serve the double purpose as an advertising tool and also as decoration for the car window. Whether your company is doing a product launch, or observing a company-wide accomplishment, car decals often make it to the press kit or the give-away kit. The challenge though is having people to put it on their car window especially if they have no interest in your business at all.
Corporate gifts in general carry the corporate name and logo, so individuals who are not connected with the business enterprise or the corporate may not find as much use for it, unless they yield to the idea that by applying the corporate gift they unavoidably become advertisers for the company in some ways.
Let's take a car decal for example. This is a very essential way for companies to publicise themselves. Car decals on a car window can be spotted by a potential market or customer anywhere the car is driven or parked. But to make it more usable to the general public and private individuals, businesses can endeavor instead to just put a light print of their corporate logo and text and pattern the car decal for general support. Even if the corporate insignia is just a plain print, but if the printing quality clings to branding measures, then it is most probably that people will realise the brand.
Given this, it is fundamental for corporates to engage their services of professional printing companies for car decal and other corporate gifts. Even if the corporate logo will look as a fine print, the quality of printing will not suffer brand cognisance when used for advertisement or for good will.
Work with the printer from start to finish. Let them know your design idea and the dimension you demand for the car decal. Would you like to have a letter cut out or a logo, or blend both your logo and an image? What is to be your call-to-action program line? As you are going to print it for general use, make sure the standard message still speaks of your type of business. Engage a copywriter to do the sales pitch creatively.
You would as well want to consider the type of coherent you need on your car decal. The vinyl sticker types usually last 5-6 years, and with quality printing, the colouration can be retained even if the car is open to harsh weather elements. For short-run advertising, you can also prefer the magnet type which can be removed easily and set up back again anytime.
Corporate gifts in general carry the corporate name and logo, so individuals who are not connected with the business enterprise or the corporate may not find as much use for it, unless they yield to the idea that by applying the corporate gift they unavoidably become advertisers for the company in some ways.
Let's take a car decal for example. This is a very essential way for companies to publicise themselves. Car decals on a car window can be spotted by a potential market or customer anywhere the car is driven or parked. But to make it more usable to the general public and private individuals, businesses can endeavor instead to just put a light print of their corporate logo and text and pattern the car decal for general support. Even if the corporate insignia is just a plain print, but if the printing quality clings to branding measures, then it is most probably that people will realise the brand.
Given this, it is fundamental for corporates to engage their services of professional printing companies for car decal and other corporate gifts. Even if the corporate logo will look as a fine print, the quality of printing will not suffer brand cognisance when used for advertisement or for good will.
Work with the printer from start to finish. Let them know your design idea and the dimension you demand for the car decal. Would you like to have a letter cut out or a logo, or blend both your logo and an image? What is to be your call-to-action program line? As you are going to print it for general use, make sure the standard message still speaks of your type of business. Engage a copywriter to do the sales pitch creatively.
You would as well want to consider the type of coherent you need on your car decal. The vinyl sticker types usually last 5-6 years, and with quality printing, the colouration can be retained even if the car is open to harsh weather elements. For short-run advertising, you can also prefer the magnet type which can be removed easily and set up back again anytime.
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Click for further information on Gifts or corporate gift.. Also published at Corporate Freebies: Why A Car Decal Never Fails.
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