Factors You Need To Take Into Account In Giving A Corporate Gift

Posted by Business
By Anne Farrell


A corporate gift is not just any gift you distribute to your clients and other relevant stakeholders. A corporate gift is a representation of your company identity. It is therefore important that when you give a corporate gift in Singapore it is given in the right context, and makes the proper representation for you and your company. Otherwise, a corporate gift would just be detrimental to your corporate reputation.

The top corporate gift, according to the OPEN from American Express(SM) Semi-Annual Small Business Monitor, is a calendar or a card. Another favored corporate gift is a gift certificate from select retailers or restaurants. A company branded item is a staple corporate gift as well.

In giving a corporate gift in Singapore, make sure to check the corporate gift policies of the intended receiver. Each company sets a limit to the value of a corporate gift that may be given to its employee or executive. To avoid creating an awkward situation, it is best that you tailor the value of your corporate gift within the acceptable or allowable range of the company's policy.

After finding out the acceptable price range, the more pressing challenge is determining the item to buy as corporate gift. Unless the person you are gifting is a personal friend, it is often difficult to gauge what would be appreciated or not. It would be helpful to call common acquaintances to check about the recipient's likes and dislikes. Often, a safe bet as a corporate gift is a bottle of wine or a box of chocolates. Gender, too, comes into play when selecting a corporate gift.

It is also equally important to double check cultural nuances on gift giving, especially when the recipient is of a different nationality. For example, in China, it is considered bad luck to wrap a gift in white paper as the color symbolizes death.

As earlier stipulated, a corporate gift is a representation of your company. Thus, quality is a must. You still have a wide range of selection when deciding what corporate gift to give because there are companies that provide a set of quality corporate gift in Singapore at a reasonable cost.




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